Welcome To Our Newsletter
A note from the President:
This month I am especially proud to announce Brattle's latest project. Helping the Hub is a community service group made up of leading professionals with the intent to create award-winning websites for companies and organizations in need. We are happy to be able to give back to others in the best way that we know how. Please read the article in this newsletter about Helping the Hub to learn more about how you can nominate someone to receive Helping the Hub's pro bono services. This holiday season, a new website could be the longest impacting gift a new business or non-profit could receive.
Thank you to our current clients for helping Brattle reach this new level of service, and we look forward to continuing our reputation of excellent customer and community relations.
Best,
Bob Cote, President.
Greetings from Faneuil Hall Marketplace!
We're pleased to bring you some informative, inspiring, and illuminating articles in this month's installment:
- Learn about Google's recently released new browser, Chrome, and how it could affect your online business - either positively or negatively
- Find out how Brattle is giving back to our community this holiday season and beyond
- Discover why our SEO techniques are more effective and economical, and how they can quickly increase traffic on your site
- Read up on Brattle's already excellent hosting environment opportunities, and some valuable new applications we've added to serve you even better
As always, if you have questions about these features or anything else regarding Brattle Consulting Group, we look forward to taking your calls
(617-229-7210) and emails (support@brattleconsultinggroup.com).
Happy Thanksgiving to you and yours!
Best,
The Brattle Team
Helping The Hub
In keeping with one of our goals to be a mindful, conscientious company, Brattle is proud to announce the formation of a new
community service group called Helping the Hub. After years in the web design and development business, we are happy to be able
to give something back to our community in the form of award-winning websites...
What do you know about Chrome?
In early September Google released its new open source web browser, Chrome. Chrome was created to meet the needs of
today's web user. By emphasizing applications and customization, Chrome aims to help make the web faster, safer, and easier.
But could Chrome cause you to lose business? Only if you don't follow some quick, easy steps to adapt...
Google Chrome:
Why it matters to your online business
You may or may not have heard of Google Chrome, the web browser that Google released in late August with little fanfare. I'm going to tell you why this event is relevant to you and your company. But first, a little background:
Google Chrome is based on the WebKit engine. Apple originally developed WebKit for use in their Safari web browser.
It has been made open source (similar to the Gecko engine used by FireFox) though, and therefore is not controlled in any
meaningful way by Apple. Before we get too far into this explanation however, it is important to distinguish between the
different components that make up a browser...
Decoding Search Engine Optimization: Part 1
It is safe to say that if you use the Internet, you most likely use an online search engine. America's
most popular search engine, Google, is so well known and widely used that it is often used as a verb: "to Google."
So how can you get Google's mass popularity to work for your business? The way to get noticed by search engines is to use
Search Engine Optimization (SEO) techniques, most of which Brattle can employ for you with fairly little work. The concept
is fairly simple, the more rich, relevant content you have on your site the better search engines can index you. This
content can come in many forms, from keyword dense appropriately targeted content, to press releases, to blog entries,
and even links to and from your site. The end goal is to be on the first two pages of listings when someone searches
for your area of expertise...
New Hosting Features
Brattle is constantly striving to improve on our already sterling reputation as providers of exceptional website construction, hosting, and maintenance services. By offering expertise in each of these vital aspects, we believe we are able to offer a more holistic approach to online business creation and upkeep. This month we have added new features to our hosting environment options, in order to continue to exceed our clients' expectations.
When several of our clients requested more information about their bandwidth usage, we created an application to serve their needs. In order to prevent overage charges and to keep our clients better-informed, we developed a tool that allows you to track your bandwidth usage in real time so you know how much of your quota you have used, and can make necessary adjustments to your account. This monitoring is important because it ensures that your site is running quickly and efficiently. If a certain bandwidth threshold is crossed, an email is sent to Brattle's account executives, thus proactively monitoring and reducing the number of overages.
Brattle has also developed a new proprietary product called Link Checker, which does exactly what you might guess it does - check links. This tool is for clients who use our Content Management Systems (CMS), to make sure all the links within their sites are active and accurate. Link Checker works on a nightly basis to help visitors avoid a "page not found" error in their browser, and helps them continue viewing all the information on your site that you want them to see.
Both of these new features are included free of charge in Brattle's hosting packages. If you're experiencing any unresponsiveness, downtime, or email struggles with your current hosting provider please contact us to learn about the improved hosting environment Brattle can provide for your online business.
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