Just because your website makes sense to you does not mean it makes sense to your users.
There are several facets of usability that need to be considered at all times. An intuitive design and page layout, copy that speaks to your users at the right level, and accessibility concerns to ensure that you aren't ignoring a segment of your users are just a few things to think about.
We focus on great usability for all of our internal projects and would be happy to help you revamp your website to increase usability and subsequently increase conversion.
As members of the IAI (Information Architecture Institute), we are constantly reviewing reports and studies to increase usability and user conversions. We typically recommend conducting a quarterly analysis of your website reports, which also involves discussing the latest information acquired by us via the IAI.
All of our clients leverage our Usability Consulting services. From website design to back-end office applications; all of our application need to work efficiently.