Archive for the ‘Usability’ Category

Introducing Reference Processing

Thursday, December 17th, 2009

Brattle is introducing a new service to our web clients, “Reference Processing”. The service works a little bit like artificial intelligence for your search results. Helping people quickly and seamlessly get directly to the information they are looking for. This service, used in conjunction with our analytics solutions will be able to dramatically reduce your bounce rate on certain searches, while not disturbing the users who are finding what they are really looking for.

Every time a user interacts with your website in any way, that activity, and all of its details are recorded. We are then able to analyze this data with you to decide what people are looking for, what people are finding, and how we can make those two things the same.

Search Engine Optimization (SEO) is half art and half science, and even if orchestrated perfectly may leave a gap between what people want and what they find. For example, if someone is searching for a specific product, they may be directed to a page higher in your site hierarchy than they need or want to see. Instead of navigating to the correct page on your site, they are likely to leave and return to their search results to find another provider.

It could require a substantial reorganizational effort within your site to get these results to organically direct you to the appropriate pages. And these changes may adversely affect how you rank for other queries.

Our Reference Processor can be configured to take these queries with high bounce rates and redirect the users to the pages most appropriate for them. Effectively, now when someone uses a search engine to find your site, the reference processer will double-check that they get where they are trying to go. Search engines algorithms and indexing services are incredible, but they are no match for your own personal knowledge of your site and your users’ trends and habits.

The system is available to the public on a per-site or per-page basis. And will not require any modifications to your existing site structure or logic. If you would like more information, or to speak with someone about how this can help your site please call (617-229-7210) or e-mail (info@brattlecg.com) Brattle.

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